New York, NY — The Napa Valley Vintners (NVV) nonprofit wine trade association announces the selection of Cornerstone Communications, Ltd. as their East Coast agency of record, effective immediately. Cornerstone Communications (CCL) has launched a public relations and marketing program designed to increase awareness of the Napa Valley, America’s most iconic wine region, the NVV and its members’ wines through a series of initiatives targeting the trade as well as Metro New York and national media. The campaign will include a digital media marketing component which begins later this year.
In addition to functioning as NVV’s New York media headquarters, providing a direct link and source of information to the trade and media, CCL will support all of the NVV’s ongoing signature programs. These include Auction Napa Valley, Premiere Napa Valley, Napa Valley Rocks, Boot Camp Napa Valley, and the new Napa Valley Steakhouse Summit, among other consumer and trade activities.
Patsy McGaughy, Communications Director for NVV, commented on the new partnership, “Cornerstone Communications’ commitment to excellence, creativity and innovation aligns with the values of our organization and our vintner members, making them an ideal partner for NVV’s PR and marketing efforts in Greater New York.
New York’s regional campaign seeks to reinvigorate support of the Napa Valley AVA, one of the smallest yet most diverse winegrowing regions of the world. Only 4% of California’s wine grapes come from Napa Valley with only 9% of its total 504,450 acreage (or 45,000 acres) under cultivation. Best known for its most important grape and signature contribution to the world of fine wines—Cabernet Sauvignon—Napa Valley is also home to a diverse array of other wine grape varieties. From Albariño to Zinfandel, all thrive in the valley’s ideal Mediterranean climate.
Of NVV’s 500 members, 78% produce fewer than 10,000 cases annually and 67% produce less than 5,000 cases. Additionally, 95% of Napa Valley’s wineries are family-owned.
Established in 1968, the Napa Valley Agricultural Preserve was the first of its kind in the U.S. to set land aside specifically for agricultural use. Additionally, more than 61,000 acres of land are certified or pending certification in the Napa Green Certified Land program, a landmark environmental initiative boasting the most stringent, comprehensive environmental and sustainable practices in the wine industry today.
About Napa Valley Vintners (NVV)
The Napa Valley Vintners nonprofit trade association has been cultivating excellence since 1944 by inspiring its more than 500 members to consistently produce wines of the highest quality, to provide environmental leadership and to care for the extraordinary place they call home. Learn more at napavintners.com).
About Cornerstone Communications, Ltd.
Cornerstone Communications, Ltd. is a New York-based, full-service public relations and marketing agency. Cornerstone which offers wine, spirits, food and lifestyle clients a range of services from creative and strategic counsel to media and trade relations, special events and social media programming. For more information, visit www.cornerstonepr.com.
Mattituck, NY, February 24, 2014 — Lieb Cellars of Long Island’s North Fork announces the selection of Cornerstone Communications, Ltd. as its Agency of Record, effective immediately. Cornerstone Communications has launched a public relations and marketing program designed to increase awareness of Lieb’s portfolio of wines through initiatives focused on the New York Metro and Northeast markets. The portfolio includes the Lieb Reserve range of wines and its second label, Bridge Lane Wines. With the rollout of the latest vintage, each brand will have a new look and expanded packaging options. Bridge Lane wines are available in bottles, box and one-way disposable kegs. The PR launch coincides with the winery’s rebranding. Media relations, tasting experiences and social media activities will showcase the high-quality and diversity of wines, along with its innovative packaging. The campaign also includes print, online, and out-of-home advertising, as well as digital media marketing.
Lieb Cellar’s winemaker, Russell Hearn, is an industry veteran and Executive Director of Lieb Cellar’s custom-crush facility, Premium Wine Group (PWG). PWG is the largest facility on the East Coast providing custom-crush and custom-production services as well as boxing and kegging wines for other producers. All Lieb wines are produced at PWG.
Ami Opisso, Lieb Cellars General Manager, commented on the new initiative, “This is an exciting year for Lieb Cellars. We’re thrilled to offer high-quality Long Island wines in alternative packaging. The box and keg formats allow us to be more sustainable and also more cost-efficient, which means we can pass the savings on to consumers.” She continued, “Cornerstone Communications’ profound understanding and experience in the wine industry combined with the team’s forward-thinking, makes them the perfect partner for our PR and marketing efforts.”
Visitors to Long Island can experience Lieb Cellars wines at three tasting rooms. On the North Fork in Cutchogue, Lieb Cellars Oregon Road Tasting Room sits among 62 acres of vines. In addition to tasting flights, guests can enjoy food pairings and live music. In Mattituck (also on the North Fork), a collective tasting room named The Tasting Group, adjacent to PWG, showcases Lieb Cellars as well as six other wine brands produced at the facility. Visitors to Long Island’s South Fork can check out the newest Lieb Tasting room opening February 22, 2014 in East Hampton.
Bridge Lane wines retail for $15 – $20 in 750 ml bottles; $46 for a 3-liter boxes (4 bottles), and $260 for 19.5 liter disposable kegs (26 bottles). Lieb Reserve wines retail for $22 – $40 per bottle.
All Lieb Cellars wines are available through their website, liebcellars.com, as well as at retailers and restaurants throughout the Metro New York area and Pennsylvania. Sports fans and travelers, look for Lieb Reserve and Bridge Lane wines at Citi Field and at JFK’s Jet Blue Terminal 5.
Lieb Reserve Wines: Blanc de Blancs méthode Champenoise sparkling wine, Pinot Blanc, Chardonnay, Merlot, Cabernet Franc, Meritage; all available in 750 ml bottles.
Bridge Lane Wines: White Merlot available in bottle only; Rosé and Chardonnay in bottle and keg; White Blend and Red Blend in bottle and box; Merlot in keg
New York, NY, (February 25, 2014) – Palm Bay International and Santa Rita wines from Chile, announce the selection of Cornerstone Communications, Ltd. as the public relations agency of record for the United States, effective immediately. Cornerstone Communications Ltd. is a marketing and communications firm based in New York City specializing in luxury brands within the food, beverage, lifestyle and hospitality industries. The agency has launched a new public relations program designed to increase awareness of Santa Rita’s high-end wine segment, the Luxury Collection, through national media, trade and consumer initiatives.
Media and trade relations, unique tasting experiences led by international experts, and interactive social media activities will showcase the impeccable quality and diversity of Santa Rita’s Luxury Collection. These ultra-premium wines — including Casa Real, Triple C, Pehuén, and recently introduced Bougainville — are produced in a country whose matrix of diverse climate and geologically-driven terroir offer rich possibilities for producing wines of world class.
Santa Rita is committed to becoming a leader in the high-end wine segment with its Triple C, Pehuén, and Bougainville wines and its icon, Casa Real. In fact, this year marks the 25th anniversary of Santa Rita’s Casa Real, a wine of recognized pedigree. Since it debuted in 1989, Casa Real has consistently delivered on quality and character. Only produced in the best vintages, winemaker Cecilia Torres, ensures the outstanding terroir of the Maipo Valley is reflected in every sip. Decanter magazine named the 1989 vintage a “Wine Legend,” the first time the prestigious award was bestowed on a Chilean wine.
Triple C is a distinctive blend of 65% Cabernet Franc, 30% Cabernet Sauvignon, and 5% Carmenère that marries old world varieties with contemporary, state-of-the-art technology. Wine Spectator featured Triple C in the “Top 100 Wines of 2013” report. Pehuén comes from 70-year-old Carmenère vines at the best vineyard sites in the Apalta Valley. Bougainville, the newest addition to the Luxury Collection, is 100% Petite Sirah, the culmination of more than a century of winemaking tradition and expertise at Santa Rita. All three are made by winemaker, Andrés Ilabaca.
The campaign will also focus on Santa Rita’s dedication to preserving Chile’s rich natural resources though a myriad of activities underlining the winery’s leadership in sustainability. Santa Rita was the first winery in Chile to certify all of its vineyards with the National Sustainability Code of the Chilean Winemaking Industry.
Bethany Scherline, Vice President of Public Relations & Corporate Communications for Palm Bay International, commented on the new initiative, “We are pleased to engage with the talented team at Cornerstone Communications, and look forward to a successful collaboration aimed at increasing awareness of Santa Rita’s ultra-premium, terroir-driven wines.”
About Santa Rita:
Heritage and enterprise are hallmarks of Santa Rita, one of Chile’s premier wine estates. Founded in 1880 in Chile’s Maipo Valley, this historic property was among the first to pioneer plantings of European grape varieties in Chile. In 1980, it was acquired by its present owner, Gruppo Claro, under whom Santa Rita has reaped the rewards of continuous investment, resulting in a period of impressive growth, during which the winery has consolidated its position in the vanguard of Chile’s most successful and innovative estates. For more visit: www.santarita.com.
About Palm Bay International:
Palm Bay International, a dynamic family-owned company, offers one of the nation’s most comprehensive portfolios of imported wines and spirits, including over 50 suppliers from around the globe. Among Palm Bay’s most valued assets is its remarkable network of long-term partnerships with the foremost wholesale companies in all 50 states, as well as Mexico, the Caribbean and Central America. With the crucial collaboration of these partners, Palm Bay’s portfolio is able to meet the needs of every level of the industry, from independent restaurants and retail stores, to chain accounts, supermarkets, hotels, airlines, cruise ships, duty-free accounts and U.S. military bases. This impressive roster of brands, accounts and relationships positions Palm Bay as a major source of fine wines and spirits and an industry leader in the U.S. marketplace. For more visit: www.palmbay.com.
Rías Baixas Launches Virtual Community for Wine Lovers
Calling all adventure-seekers! A new wine exploration has been announced where “X” truly marks the spot. The Albariño Explorers Club (AEC) – an interactive, online community dedicated to educating wine consumers about Albariño wine from Rías BaiXas, Spain – announced today that they are accepting members. Novice and seasoned wine enthusiasts alike are encouraged to pack their compasses and wine glasses for a wine voyage like no other.
Albariño hails from Galicia, or “green Spain,” where a lush landscape and cool ocean breezes create crisp, dry white wines. Though traditionally paired with seafood, Albariño’s mouth-watering acidity also makes it an excellent pairing for spicy cuisine from around the world. Wine lovers no longer have to cross the Atlantic or travel to a Galician restaurant to discover Spain’s greatest white wine—the Albariño Explorers Club has brought it to U.S. shores.
“Rías Baixas Albariño is an adventurous wine, from a region that is still being discovered,” said Katrin Naelapaa, Director of Wines from Spain. “The AEC community enables Americans to embark on a voyage exploring the world of Albariño through interactive, educational initiatives that bring the wine and the Rías Baixas region to life.”
Becoming an AEC member is as easy as sipping a cool glass of Albariño on a warm, sunny day – and it’s free! Visit the club’s headquarters at www.albarinoexplorersclub.com and let Pablo Pulpo, the club’s mascot, guide the way. Sign up to receive an AEC welcome kit and discover the coolest spots to buy or try Albariño wines. Albariño Explorers will be the first to know about AEC events and tastings around the country and will enjoy other benefits including a subscription to the AEC newsletter and opportunities to win AEC giveaways.
Consumers interested in joining the club should visit AEC headquarters at www.albarinoexplorersclub.com/explorers-club to sign up and to be entered for a chance to win an AEC gift card.
Media can contact Courtney Schiessl at email@example.com or 212-605-0370 for more information on the Albariño Explorers Club or to request samples.
About Rías Baixas Albariño
Formed in 1988, the Rías Baixas DO is the leading Denomination of Origin in the Galician region of northwestern Spain. The DO owes much of its acclaim to the white Albariño grape, elevated by many in Spain to cult status, a trend that has spread to the U.S. in recent years. For more information, please visit www.riasbaixaswines.com.
About Wines from Spain
Wines from Spain, a promotional division of the Trade Commission of Spain in New York City, under the auspices of the Spanish Institute for Foreign Trade (ICEX), is committed to promoting the awareness of Spanish wines and spirits throughout the United States, through education, informational materials, special events and promotions. For further information on specific wine regions and producers, please visit http://www.winesfromspainusa.com/.
About Cornerstone Communications
Cornerstone Communications, Ltd. is a full-service public relations, marketing and event management agency specializing in wine, food, travel, and other lifestyle clients. With over 25 years of experience, Cornerstone Communications has built a reputation in expanding brand awareness with fresh approaches and providing effective marketing solutions for luxury products. For more information, visit www.cornerstonepr.com.
Rías Baixas Albariño Campaign Announces New US Marketing Initiative
Cornerstone Communications Named Agency of Record for Spain’s Leading White Wine Region
New York, NY, November 2, 2011 —Cornerstone Communications Ltd. is pleased to announce the launch of a new Rías Baixas Albariño wine marketing campaign in the US, effective immediately. Rías Baixas (ree-ahs-buy-shuss), the cool coastal home of the Albariño grape, in the Galicia region of northwest Spain, produces some of Spain’s finest white wines. Cornerstone Communications originally launched the Rías Baixas Exceptional Albariño from Spain program in 2005, at which time the wines were almost entirely under the radar, known to only a handful of sommeliers.
The latest Rías Baixas Albariño initiative will continue through 2013 with a budget of approximately $2M, and will showcase Albariño as a versatile, food-friendly wine through an integrated program including media relations, sampling programs, advertising and education targeting media, the wine trade and consumers. At the forefront of the new Rías Baixas campaign is a creative marketing concept: the Albariño Explorers Club (AEC). The Albariño Explorers Club creates a community for current and future Rías Baixas Albariño fans, encouraging them to explore all the wines have to offer such as undiscovered Albariño producers, exotic pairings, and diverse restaurants or wine bars which feature these wines. Wine lovers can join the Albariño Explorers Club at major food and wine festivals across the US, with membership granting access to the club’s microsite and blog (launching soon). The Albariño Explorers Club will be supported with a robust social media campaign including consumer contests sweepstakes and giveaways.
“Albariño fans are adventurous, curious and seek new explorations every day. The Albariño Explorer’s Club encourages this particular lifestyle,” says Katrin Naelapaa, Director of Wines from Spain. “This lively, interactive campaign is designed to create excitement and curiosity around Albariño and help bolster US sales. Today consumers are smart about what they purchase. The Albariños from Rías Baixas offer wine lovers both exceptional quality and pricing as many fall within that sweet spot of under $15.00.”
Cornerstone Communications was selected from among 10 agencies by Wines from Spain and the Consejo Regulador DO of Rías Baixas to continue serving as the campaign’s AOR. The agency is credited with creating awareness of Albariño and greatly increasing the wine’s popularity in this country. Last year, 1.9 million liters were exported to the US (a 259% increase from 2004) making it the number one international market for Albariño. With the launch of the 2011-2013 campaign, exports are expected to grow exponentially.
About Rías Baixas Albariño
Formed in 1988, the Rías Baixas DO is the leading Denomination of Origin in the Galician region of northwestern Spain. The DO owes much of its acclaim to the white Albariño grape, elevated by many in Spain to cult status, a trend that has spread to US shores. www.riasbaixaswines.com.
About Cornerstone Communications
Cornerstone Communications, Ltd. is a full-service public relations, marketing and event management agency specializing in wine, food,
travel, and other lifestyle clients. With over 25 years of experience, Cornerstone Communications has built a reputation in expanding brand awareness with fresh approaches and providing effective marketing solutions for luxury products. For more information, visit www.cornerstonepr.com.
About Wines from Spain
Wines from Spain, a promotional division of the Trade Commission of Spain in New York City, under the auspices of the Spanish Institute for Foreign Trade (ICEX), is committed to promoting the awareness of Spanish wines and spirits throughout the United States, through education, informational materials, special events and promotions. For further information on specific wine regions and producers, please visit www.winesfromspainusa.com.