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Long Island’s wineries and vineyards are concentrated on the island’s East End, home to charming B&Bs and tony Hamptons beaches. A young wine region, the first Long Island vineyard was planted in 1973 by Alex and Louisa Hargrave. The region has grown tremendously over the past 30 years, now encompassing 60 vineyards and 3,000 acres.
The region of Alto Adige, in the northeast corner of Italy, produces a range of elegant white and red wines from indigenous and international varieties. Nestled in the strikingly beautiful Dolomite Mountains, the region had a confusing brand identity, referred to by both its Italian and Austrian names (Alto Adige and Südtirol respectively). Most consumers did not associate the wines with Italy at all. The most immediate challenge was to establish a clear brand identity, while showcasing the quality and diversity of the wines.
In 2006, Cornerstone launched the Marqués de Riscal “City of Wine” ― a new cultural wine destination and luxury hotel in Rioja (Spain) designed by architect Frank Gehry. Back-to-back events for celebrities, media, and trade in Los Angeles and New York created a “feast for the senses” through stimulating experiences evoking the winery’s revitalized brand image.
VIÑA MONTES: WINE PIONEER CONDUCTS CHILE’S FIRST LIVE INTERACTIVE WEBINAR
A leading Chilean wine producer since 1988, Montes has been a driving force behind the country’s quality wine revolution. In June 2007, Montes cemented its status as an innovator, organizing the first LIVE interactive online wine tasting seminar (or “webinar”) by a South American winery. Cornerstone targeted 50 leading wine journalists from across the US to participate, with key trade and European press also taking part. This valuable “face” time with national media ensured Montes direct interaction with a wider range of influencers than if the event was held “offline” in one location.